Debatably the CEO dictates the accomplishments or failures of the business. A first-class CEO will not only decide the strategic direction in which the Company goes but also he brings new business “through the door”.
Depending on the service or product you present; the web represents the biggest opportunity to sell in today’s teeming market. The way to get your product in front of as many potential customers as possible is by Improving Search Engine ranking to the point where your product has the most exposure. In a nut shell the same role as you would expect a CEO to carry out.
Now, obviously there are lots more roles and responsibilities a business would expect from a CEO but the point here is that the arrival of a excess of web based companies offering an expert Search Engine placement service have shaped a new model where most business can, with a bit of effort and outlay, be generated through the clever use of technology, which allows the management structure of the company to focus on strategic decision making instead of the very time consuming method of chasing clients, who will , in effect, convert themselves.
What distinguishes a business that has a successful net based sales programme and those that haven’t is whether the team is engaged in achieving a Guaranteed Top 10 Search Engine ranking. Those companies that are on the first page of Google will attract many, many more visitors than those who are not listed there, (statistics suggests that if you are outside of the top 20 in the Google listings you may, if your lucky, get 10 hits a year), and as a result a company who’s CEO spends his time on any other area of the business is possibly making poor use of that time.
This new model is yet to be entirely understood by many CEO’s and the precision with which one can direct the market through a thorough understanding of “visitor” conduct is not yet receiving the level of resources it requires. Without doubt there are many good business people working on the incorrect assumption that if the product is good enough then people will discover it. A business critical mistake on the web, as the equivalent of “word of mouth” or reputation is a Google web crawler and you don’t meet these on the golf course!
Given a choice between a Chief Executive who excels in meeting and greeting and one who rates search engine optimisation the latter will almost definitely produce more business for a business model that focuses mainly on Internet based sales.
